Twitter acquires Indian mobile marketing startup ZipDial
(Source:Daily News & Analysis)Twitter has just acquired an Indian startup ZipDial, a mobilemarketing and analytics company based in Bangalore. ZipDial came into prominence in 2013, when …
Mobile app analytics: What winning mobile developers use (webinar)
(Source:VentureBeat-)We studied 1.8 million apps, looking for the SDKs they use and theanalytics solutions they include, and then correlated that to how popular those apps are, what …
Mobile Ads Analytics Company AppsFlyer Raises $20 Million
(Source:Wall Street Journal (blog))TEL AVIV—Mobile advertising analytics company AppsFlyer Ltd. has raised $20 million in a series B funding, the company announced Tuesday. Israel-based …
6 Reasons Your Business Needs Female Leadership
(source:CIO-) … 2014 research study from predictive analytics and marketing firm Mintigo revealed that … Greater ROI – At Fortune 500 companies with three or more women in ..
Marketers Claim to Be More Mobile Than We Might Think
(Source:MediaPost Communications-) While 68% say they have integrated mobile marketing into their overall strategy … Only 9% say mobile produces significant ROI, while 22% say it produces some ..