Few conversations make marketing leaders more uneasy than defending a martech budget to the CFO. Marketing talks about engagement, MQLs and brand lift. Finance talks about payback periods, cost of capital and margin. When the two sides don’t share a language, technology investments look like discretionary spending, and they’re the first line items cut when […]
Read →
Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
Read →
Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
Read →
(Source: Marketing Interactive) Meanwhile, members of its product management team will drive conceptual and technical development of ShopeeFood product ideas and improve data accuracy for…
Read →
An engaging user experience is essential to converting visitors to your website into loyal customers. In fact, 70 percent of CEOs now see the user experience as a key competitive differentiator. Today’s advancements in commerce technology make it possible for merchants of all types to deliver the level of personalization expected by today’s shoppers. Learn […]
Read →
Learn if your platforms can compete in today’s digital commerce landscape Don’t let a dated ecommerce platform roadblock your business ambitions. Critical Questions When Assessing Your eCommerce Platform walks through the key questions to ask when considering an upgrade to an enhanced ecommerce solution: Have you outlined your business direction for the short and long […]
Read →
Five Reasons to Go Hybrid with Your eCommerce Strategy Get yourself a platform that can do both (B2B and B2C) The lines between B2B and B2C commerce are blurring. B2C companies are adding wholesale storefronts while their traditionally B2B counterparts are increasingly selling direct to consumers. With online B2B purchases set to hit $9 trillion […]
Read →
The 2020 Leading Vendors to the Top 1000 E-Retailers is here. This annual report from Internet Retailer offers an informative look at who – and what – will be defining digital commerce in the year ahead: • Meet the 10 leading vendors ranked across 27 technology and service categories including eCommerce platforms, mobile commerce, web […]
Read →
Shopping is more online now than ever before. In today’s uncertain marketplace, online commerce is a bright spot. Some direct to consumer brands selling non-essential items achieved record-breaking digital sales in the first quarter of 2020. For many businesses, a new and improved web store represents a major opportunity for growth.But, to seize these opportunities, […]
Read →
Inspire your mobile customers all the way to checkout Mobile is the future of eCommerce. By 2021, 4.8 billion people will be shopping online, with 54 percent of those transactions completed on mobile devices. And yet, mobile users are still converting at only 2.25 percent on average. From pinch-and-zoom navigation to minuscule checkout forms, many […]
Read →
Prepping your most important sales channel to beat tomorrow’s challenges The future of digital commerce is knocking. With eCommerce set to account for 25% of U.S. retail by 2030, it’s time to examine if your current solution is equipped for the future of digital retail. 6 Must-Haves for a Fast and Flexible eCommerce Platform presents […]
Read →
According to Statista.com, by 2021 the number of people purchasing online is projected to hit 2.1 billion, while global eCommerce sales will approach the $5 trillion mark. In this exciting era of growth, merchants are turning towards faster, flexible approaches to customer experience management and content development. The Headless Commerce Primer is our entry-level introduction […]
Read →
Amazon presents modern businesses an incredible opportunity for expansion and revenue growth. However, the high costs and operational challenges associated with integrating Amazon with your online store can be a major adoption deterrent. Magento is changing that. This eBook presents five ways you can sell more on Amazon while saving money with Amazon Sales Channel, […]
Read →