Wearable Technology – How Will Your Marketing Be Affected?
(Source:Business 2 Community-) The bad news for email marketers at this stage is that you can’t send an email and track device-wearing user engagement or ROI metrics. However, the good …
Leverage These Holiday Learnings For 2015 Retail Marketing Success
(Source:Marketing Land-) In fact, a mobile retail analysis my company (Steps Away) performed during the … these techniques to refine and improve their marketingstrategies for 2015.
LTV, not just CPI: Why mobile marketers need to move beyond cost per install
(Source:VentureBeat-) Before we look at why LTV is now considered king in the appmarketing … Even with analytics and attribution in its early days, it was relatively easy for two …
Enhance Marketing Campaigns with Next-Level Tech
(Source:Tech Cocktail-) Once startup founders and marketers have mastered GoogleAnalytics, AdWords, and Facebook Insights, what’s the next level ofmarketing tech that makes …
Obama’s Social Media Team Tries to Widen Audience for State of the Union Address
(Source:New York Times-) The political impact of using social media is not yet clear. … But Mr. Pfeiffer, who recently wrote two articles for the blogging platformMedium, said he sensed that …