Internet of Things and Data Analytics Startups Join Cisco Incubation Program
(Source: Market Watch) Measurence (www.measurence.com), based out of New York, provides a mobile analytics and intelligence platform for retailers and other businesses.
Apple Reportedly Buys Analytics Company Semetric Ahead of Beats Music Relaunch
(Source: Billboard) Apple has acquired Semetric, a London startup that runs the musicanalytics service Musicmetric. The move, reported by the Guardian, citing documents filed …
Yahoo’s BrightRoll pushes out video insights for advertisers
(Source:VentureBeat-)Advertisers gather meaningful insights about unique viewers, frequency, GRPs and demographic composition to validate the ROIof their brand building …
MediaMath and Integral Ad Science Join Forces to Improve Advertising Performance and Drive Marketer ROI
(source:PR Newswire (press release)-)This partnership will further enable marketers to control the quality and … and drives ROI, while simultaneously setting benchmarks for publishers who wish to .
Which Social Media Platform is Capturing the Most Upscale Advertising?
(Source:Mobile Marketing Watch-)Which Social Media Platform is Capturing the Most Upscale Advertising When it comes to the world of social media ad buying, many major brands invest in paid …