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OneBill Elevates CRM Capability Through New Hubspot Integration

(Source: MarTech Cube) Moreover, it has been found that CRM databases include 10-25% critical data errors. Through this new OneBill and Hubspot integration, businesses can now have…

Zoho Introduces Team Pipelines in Bigin, Redefining the Small Business CRM Market

(Source: Yahoo Finance) As the preferred CRM solution for small businesses, Bigin offers a simple yet powerful CRM without the high barrier of entry and cost. Today’s product updates…

SAP culls 3,000 jobs from CRM business and its results weren’t even that bad

(Source: The Register) SAP is targeting its CRM business with 3,000 job cuts despite full year 2022 revenue of €30.9 billion, up 11 percent. Operating profit was more or less…

Quorum Announces Enhanced Integration with Nissan

(Source: GlobeNewswire) DealerMine CRM, a sales and service Customer Relationship Management (“CRM”) system and set of Business Development Centre services that drives revenue into…

Wizeline launches Retail and Consumer industry offerings

(Source: MarTech Cube) Wizeline builds customer data platforms and Marketing Automation solutions to help brands deliver ever-more personalized experiences and cut down on churn.

CRM & Marketing Automation » CRM & Marketing Automation
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The definitive guide to digital advertising

How digital advertising can benefit you Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns. These insights can then be used across display, search engine marketing (SEM) and search engine optimization (SEO), […]

Marketing metrics and analytics cheat sheet

The growing imperative for marketers has arrived—but many firms have ground to make up in this area. According to Forrester, 77% of global B2B decision makers cite their use of data and analytics to guide decisions as one of their top weaknesses. Done right, marketing metrics and analytics can be a strategic enabler of trust, […]

Marketo’s secrets to campaign optimization

Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a program, you can assess the effectiveness of each variable in driving conversions and make necessary adjustments. By continuing to refine […]

Introduction to content marketing cheat sheet

Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need. To lead […]

The Practical Guide to Giving Your Consumers the Omnichannel Experience

From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the […]