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Salesforce Recognized as a Leader in the Gartner® Magic Quadrant

(Source: MarTech Cube) Salesforce (NYSE: CRM), the global leader in CRM, has been recognized by Gartner as a Leader in the 2022 Magic Quadrant for Sales Force Automation Platforms…

NuxGame teams with customer-led CRM marketing solution Optimove

(Source: European Gaming Industry News) NuxGame, the experienced gaming and betting software provider, has struck a partnership with Optimove, the first customer-led CRM Marketing platform,…

Strong customer reviews earn Act-On Software top industry rankings for marketing automation in enterprise categories

(Source: GlobeNewswire) Portland, Ore., Oct. 04, 2022 (GLOBE NEWSWIRE) — Act-On Software, the only pure-play marketing automation platform, has earned top rankings in multiple G2…

ThriveSaaSWorx Joins NetSuite Solution Provider Program

(Source: Business Wire) NetSuite partners can leverage every aspect of the suite, including ERP, HCM, inventory management, CRM, and ecommerce. As part of the program,…

Why NetSuite isn’t bothered about chasing Salesforce or any other competitor

(Source: TechRadar) Oracle NetSuite is unconcerned about chasing the leaders of the pack in sub-markets like CRM, despite its stake in these areas, the firm’s GVP of Strategy…

CRM & Marketing Automation » CRM & Marketing Automation
CRM & Marketing Automation White Paper Research »

The definitive guide to digital advertising

How digital advertising can benefit you Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns. These insights can then be used across display, search engine marketing (SEM) and search engine optimization (SEO), […]

Marketing metrics and analytics cheat sheet

The growing imperative for marketers has arrived—but many firms have ground to make up in this area. According to Forrester, 77% of global B2B decision makers cite their use of data and analytics to guide decisions as one of their top weaknesses. Done right, marketing metrics and analytics can be a strategic enabler of trust, […]

Marketo’s secrets to campaign optimization

Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a program, you can assess the effectiveness of each variable in driving conversions and make necessary adjustments. By continuing to refine […]

Introduction to content marketing cheat sheet

Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need. To lead […]

The Practical Guide to Giving Your Consumers the Omnichannel Experience

From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the […]