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The Engenco Group deploys SugarCRM to analyse customer data

(Source: iTWire) We wanted a CRM that can integrate seamlessly with our ERP data for an instant view into sales performance metrics within business units for enhanced…

Apteco & Syniverse Collaborate on Channel for Marketing Automation

(Source: MarTech Cube) The WhatsApp Business platform is specifically built for medium-to-large businesses to send messages across the customer journey at scale, using automation,…

Salesforce announces new innovations and partnerships to power the future of commerce.

(Source: Manufacturing Today India) Salesforce, the global leader in CRM, announced a series of new innovations and partnerships to power the future of commerce, enabling companies to…

Pipedrive CRM review

(Source: TechRadar) Zoho CRM is a comprehensive platform that’s ideal for businesses that can take advantage of automation and email marketing. Apptivo is a highly customizable and…

NetSuite acquires most of Verenia, the CPQ and CRM vendor

(Source: Enterprise Times) Pellicano believes Verenia CRM is more sales leader friendly than the NetSuite CRM interface, rather than the finance friendly interface that NetSuite had…

CRM & Marketing Automation » CRM & Marketing Automation
CRM & Marketing Automation White Paper Research »

The definitive guide to digital advertising

How digital advertising can benefit you Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns. These insights can then be used across display, search engine marketing (SEM) and search engine optimization (SEO), […]

Marketing metrics and analytics cheat sheet

The growing imperative for marketers has arrived—but many firms have ground to make up in this area. According to Forrester, 77% of global B2B decision makers cite their use of data and analytics to guide decisions as one of their top weaknesses. Done right, marketing metrics and analytics can be a strategic enabler of trust, […]

Marketo’s secrets to campaign optimization

Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a program, you can assess the effectiveness of each variable in driving conversions and make necessary adjustments. By continuing to refine […]

Introduction to content marketing cheat sheet

Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need. To lead […]

The Practical Guide to Giving Your Consumers the Omnichannel Experience

From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the […]