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Sugar Ranked as a Top Vendor for Providing a CX Management Platform

(Source: MarTech Cube) As noted per Nucleus Research, the SugarCRM platform emphasizes marketing, salesforce enablement, and customer service automation, allowing marketers to…

Is Salesforce Inc (CRM) a Winner in the Technology Sector?

(Source: InvestorsObserver) Salesforce Inc (CRM) is near the top in its sector according to InvestorsObserver. CRM gets an overall rating of 66. That means it scores higher than 66% of…

Singletrack Receives Significant Capital Investment from Software Investor Accel-KKR to Accelerate Global Expansion

(Source: WWSB) “Singletrack recognised early on the potential in combining on-demand technology and advanced analytics for a purpose-built CRM solution for capital markets.

Microsoft Viva Sales takes on Salesforce-Slack tandem

(Source: TechTarget) The Salesforce-Microsoft rivalry reignites as CRM applications vendors focus on employee experience by automating tasks that subtract selling time from a sales…

Salesforce report: Commerce’s digital transformation accelerates in UAE

(Source: ZAWYA) DUBAI, UAE — Salesforce (NYSE: CRM), the global leader in CRM, today released the second edition of its State of Commerce report that shares insights from…

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The definitive guide to digital advertising

How digital advertising can benefit you Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns. These insights can then be used across display, search engine marketing (SEM) and search engine optimization (SEO), […]

Marketing metrics and analytics cheat sheet

The growing imperative for marketers has arrived—but many firms have ground to make up in this area. According to Forrester, 77% of global B2B decision makers cite their use of data and analytics to guide decisions as one of their top weaknesses. Done right, marketing metrics and analytics can be a strategic enabler of trust, […]

Marketo’s secrets to campaign optimization

Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a program, you can assess the effectiveness of each variable in driving conversions and make necessary adjustments. By continuing to refine […]

Introduction to content marketing cheat sheet

Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need. To lead […]

The Practical Guide to Giving Your Consumers the Omnichannel Experience

From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the […]