Though the focus of our business is primarily around lead generation, content marketing is a very important driver and tactic to enhance lead generation... and that goes double specifically for content syndication campaigns.
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As I’m winding down 2025, I’ve been taking time to reflect on the past year and establish the right priorities for 2026. The B2B marketing space has gotten a lot more cluttered and noisy and it’s now harder to stand out. For 2026, my recommendation for all marketers is to focus on trust. Earn it. Keep it. Most importantly, deserve it.
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I run across this issue quite frequently at TechPRO: Clients are only interested in acquiring senior decision makers such as Director-level.
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I admit it. I used to dread it when the conversation with clients came up on implementing a lead management platform. I thought it would be overkill and too time-intensive and the existing process of uploading lead data files to an SFTP or emailing a password-protected file was sufficient.
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Content Syndication is one of the most powerful strategies for expanding your audience reach, improving brand visibility, and generating quality leads. By distributing your content on third-party platforms, you expose your content to a wider audience, which can result in increased traffic and engagement. However, to maximize the impact of your Content Syndication efforts, a well-defined strategy is essential.
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Having worked in B2B lead generation for nearly two decades has given me valuable insight into what successful organizations are doing to find new customers and drive more revenue.
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According to a recent study by Pipeline360, only 34% of B2B marketers surveyed were using Content Syndication for lead generation. I find this alarming as CROs and B2B Marketers are leaving good money on the table.
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Congratulations! You’ve acquired a lead from a paid search campaign or a Content Syndication partner. What's next? Well, now comes the critical work to nurture that lead with the goal to eventually convert it into a paying customer.
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Unlock the secrets to making your customers feel truly valued with our “7 Pillars of Omnichannel Personalization” guide. This essential resource offers clear, practical advice for creating personalized marketing experiences at scale. Learn how to make your data work for you, ensuring it’s accessible across all customer touchpoints to deliver meaningful, individualized interactions. Discover how […]
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In 2024, 78% of marketers reported a boost in customer engagement since introducing AI into their campaigns.* As the technology evolves, AI’s influence in marketing will only continue to grow. Now’s your chance to get ahead of the changing landscape of AI-supported marketing. A new report, “From chaos to clarity: How AI can perfect your […]
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AI can fix some of your greatest customer service challenges. From scattered customer data to limited training resources, AI has the potential to help you close the gaps separating your business from stellar service experiences. A new report, “From gaps to greatness: Transforming customer service with AI,” reveals how AI is doing more than just […]
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