Few conversations make marketing leaders more uneasy than defending a martech budget to the CFO. Marketing talks about engagement, MQLs and brand lift. Finance talks about payback periods, cost of capital and margin. When the two sides don’t share a language, technology investments look like discretionary spending, and they’re the first line items cut when […]
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Every new year, I like to look ahead the way I used to study film before a new season. What changed over the break? What are the other teams doing differently? Where’s the game heading? Cloud file storage is moving fast right now, and a few trends stand out as we head into 2027. 1. […]
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A few months ago I got a cold email that opened by congratulating me on my daughter’s volleyball tournament. It mentioned the team name, the city and the final score. For about three seconds I was charmed. Then I realized a piece of software had scraped a parent’s social post, stitched it into a sales […]
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Every few years, IT leaders face the same big question about file and content management: should we build our own solution on raw cloud storage, or buy a ready-made platform? In 2027, with AI reshaping what content tools can do, the answer matters more than ever. Both paths can work. The right choice depends on […]
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A few months ago, a marketing director I know told me her team had just “onboarded” its newest member. It didn’t need a laptop, a desk or a parking spot. It was an AI agent that monitored campaign performance overnight, flagged underperforming ads and drafted suggested budget shifts for the team to review each morning. […]
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When my son ran for student council, he and his friends made posters in our garage for two straight weekends. They tried bright colors, funny slogans, a photo of him in sunglasses and one with his dog. The dog poster won by a mile. They never would have known if they’d stopped after the first […]
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Every team has played the same frustrating game. Someone needs last quarter’s pricing deck, so they type a few keywords into a search bar and get back 400 results, none of them right. Then they message three coworkers, wait an hour, and finally find the file buried in a folder called “Misc_Final_v2.” AI-powered search is […]
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Content teams have never been under more pressure. Every channel wants fresh material, every segment wants personalized messaging and every campaign needs a dozen variations for testing. Generative AI promises to help meet that demand, and it absolutely can. But teams that simply crank up the volume often learn a hard lesson: more content isn’t […]
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My uncle sold used cars for almost thirty years, and he could read a customer within a minute of them stepping onto the lot. It wasn’t the clothes they wore or the car they drove in. It was what they did. The people who opened the trunk, sat in the back seat and asked about […]
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When I was in college, my team kept a shared folder of game film, scouting notes, and practice plans. By senior year it held thousands of files, and only our assistant coach truly knew where anything lived. When she took a job across the country, that folder became a black box overnight. I think about […]
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Marketing AI has evolved quickly. First came the copilots, tools that helped marketers write faster, analyze data and brainstorm ideas while a human stayed firmly in the driver’s seat. Now we’re entering the autopilot era, where AI can launch campaigns, adjust bids, personalize messages and optimize budgets in real time with minimal intervention. It’s an […]
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