(Source: Marketing-Interactive) In a conversation with MARKETING-INTERACTIVE, Vijay Kunduri, RVP OTT and CTV, ... Will Chinese content work for markets such as Hong Kong and Taiwan?
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(Source: Marketing-Interactive) In a conversation with MARKETING-INTERACTIVE, Vijay Kunduri, RVP OTT and CTV, … Will Chinese content work for markets such as Hong Kong and Taiwan?
27
Feb
2023
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(Source: Food Navigator Asia) Nestle's strategy to focus on product affordability and accessibility appears to ... announcing total year-on-year organic sales growth of 8.3% to CHF94.4bn...
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(Source: Food Navigator Asia) Nestle’s strategy to focus on product affordability and accessibility appears to … announcing total year-on-year organic sales growth of 8.3% to CHF94.4bn…
21
Feb
2023
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(Source: Adaderana Biz English) As part of our strategy for 2023, Antyra is offering customers recession-proof digital marketing strategies, which use SEO, content marketing and social media...
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(Source: Adaderana Biz English) As part of our strategy for 2023, Antyra is offering customers recession-proof digital marketing strategies, which use SEO, content marketing and social media…
20
Feb
2023
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(Source: Gartner) “When done well, a sales enablement function is part of the team that influences sales strategy, justifying increased investment. Enablement will evolve and...
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(Source: Gartner) “When done well, a sales enablement function is part of the team that influences sales strategy, justifying increased investment. Enablement will evolve and…
15
Feb
2023
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(Source: PR Newswire) As a result of unified services, Brightfind customers will benefit from expanded resources devoted to the strategic development and implementation of content...
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(Source: PR Newswire) As a result of unified services, Brightfind customers will benefit from expanded resources devoted to the strategic development and implementation of content…
02
Feb
2023
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As organizations continue their rapid adoption of Account Based Marketing, this new research offers a glimpse into the current attitudes and maturity of organizations across North America. Nearly 500 business leaders responded to a comprehensive survey in December 2018 / January 2019 fielded by technology firms Engagio and Salesforce Pardot.
Our analysis of the results seeks to answer the following questions:
• What is the current outlook of Account Based Marketing in 2019?
• Where are companies in their ABM journey?
• What are the top challenges related to ABM?
• Who owns ABM internally?
• What kind of investment do most companies make in ABM?
• Where are marketers planning to spend more in 2019 related to ABM?
In addition, we’ve highlighted the habits of those organizations who are seeing a positive ROI from ABM.
Read on to learn their habits, and find out where you stand against hundreds of your industry peers.
We hope you find this resource helpful as you continue on your own path to ABM success!
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As organizations continue their rapid adoption of Account Based Marketing, this new research offers a glimpse into the current attitudes and maturity of organizations across North America. Nearly 500 business leaders responded to a comprehensive survey in December 2018 / January 2019 fielded by technology firms Engagio and Salesforce Pardot. Our analysis of the results […]
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It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services.
In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy.
Download The Definitive Guide to Account-Based Marketing to learn:
• How to create a solid ABM strategy to meet your goals
• What stakeholders to involve across the organization
• How to identify, prioritize, and profile the right accounts
• What content you need to support an ABM strategy
• Which channels to leverage and how to coordinate them
• How to measure the effectiveness of your ABM strategy
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It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are […]
Comments
Comments Off on The Definitive Guide to Account-Based Marketing
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience.
Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It's critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers. This comprehensive, 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders, and examples to help marketers at any level, from beginner to expert, create and implement an effective social media marketing strategy.
Download The Definitive Guide to Social Media Marketing to learn:
• How to create a social media marketing strategy
• How to choose what social media platforms are right for your brand
• What content you need to support your social media marketing
• How often to post on social media (and how to create an editorial calendar)
• How to measure the effectiveness of your social media campaigns
• What team and tools you need to support your social media strategy
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The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer […]
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Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
With all of the guides out there on email, why read this one? You'll learn:
• How to keep email relevant in a multi-channel world
• 5 key ways to make your emails engaging
• How to create conversations and not campaigns
• The latest research and tips on subject lines, mobile optimization, avoiding spam filters, and more
• The new metrics of email marketing
• What capabilities are critical in a modern email marketing service provider
Download the Definitive Guide to Engaging Email Marketing and take your email marketing to the next level.
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Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of […]
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These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time.
The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message.
Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their […]
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