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The DAM Practitioners Playbook

Adopting or upgrading a DAM? Be sure it’s digital-first.A captivating image or informative video often speaks more clearly than the written word. When managed well and displayed optimally, online visuals can inspire and connect. Because a digital-first mindset is a must for businesses, we gathered a handful of media-management experts for a conversation on Digital […]

Meet the Digital Age With Digital-First DAM

Potential customers who interact with your brand online are heavily influenced by your digital content before they even set foot in the store. With no in-person contact, a relationship with your brand has taken root in cyberspace. However, your online presence has only seconds to connect, engage, persuade, and convert. A digital-first mindset is a […]

The Total Economic Impact™ Of SAP Sales Cloud And SAP Service Cloud.

SAP commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying SAP Sales Cloud and SAP Service Cloud. The purpose of this study is to provide readers with a framework to evaluate the potentialfinancial impact of the two solutions sets on […]

The Bigger Picture: Driving Business Growth Through Excellence in Customer Service

This report from The Economist Intelligence Unit, commissioned by SAP, lays out the quantitative benefits of customer service to business success. The EIU found that there are three compelling reasons leading companies are redoubling their focus on service

CX Agility in Customer Data: 5 Building Blocks for Hyper-Personalized Interactions

This report highlights the role of connected customer data in helping business with customer experience (CX) agility while hyper-personalizing interactions across all customer engagement channels.