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The Digital Age of Data Intelligence: Gain Marketing Insights and Improve Operational Execution

The Age of Data Intelligence The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source of information that might help gain insight […]

The Ultimate Modern Support Tech Stack

Is your tech stack ready for the future of support? In this guide, see how to connect the tools that’ll keep your team efficient and your customers happy for years to come. Only 37% of support leaders are happy with their current tools. Why? Because old, disconnected tools make it hard to be quick and […]

Drive Conversational Experiences For A Future-Ready Customer Support Strategy

The uncertainty surrounding the global pandemic has highlighted the urgent need for organizations to not only better understand their customers, but also meet and exceed customer expectations. Customer support teams in particular now have the perfect opportunity to get personal in today’s digital age by leveraging technology to transform customer relationships. Intercom commissioned Forrester Consulting […]

The Go-to-Market Guide to Drift

By the end of this book, you’ll learn: • What Revenue Acceleration, Conversational Marketing, and Conversational Sales are and how they can help your business increase revenue, shorten your sales cycles, and strengthen your brand experience• How to use Drift’s Revenue Acceleration Platform to drive success across teams like marketing, sales, customer experience, and operations• […]

The MQL Is Dead

Your buyers don’t want to be treated like MQLs. Treat your buyers like people. Here’s how conversations are transforming the marketing funnel as we know it (and what you can do about it).