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The Go-to-Market Guide to Drift

By the end of this book, you’ll learn: • What Revenue Acceleration, Conversational Marketing, and Conversational Sales are and how they can help your business increase revenue, shorten your sales cycles, and strengthen your brand experience• How to use Drift’s Revenue Acceleration Platform to drive success across teams like marketing, sales, customer experience, and operations• […]

The MQL Is Dead

Your buyers don’t want to be treated like MQLs. Treat your buyers like people. Here’s how conversations are transforming the marketing funnel as we know it (and what you can do about it).

Plume’s CEM Platform by Numbers

We looked at the total cost of ownership for Plume’s Consumer Experience Management (CEM) Platform to help Communications Service Providers understand the benefit of transforming from legacy solutions to Plumes’ agile, cloud-based services delivery platform.

Total Cost of Ownership Study

Plume’s Customer Experience Management (CEM) platform transforms ISPs from a hardware-, firmwareand TR-069-driven, disparate services ecosystem to an agile cloud-based services delivery platform, ultimately accelerating ISP’s end-to-end services delivery to their customers.

Building a Successful Smart Home Strategy

Smart homes are no longer a technology of the future. They’re here today, enabled by a wide variety of devices and services that consumers are embracing in growing numbers. And that’s bringing big changes—and challenges—for ISPs that have long offered standard, subscription based bundles of voice, video, and data services to their customers. Smart home […]