Getting Smart About AI in your CX Strategy

(Source: Customer Think) The key to AI's success in a brands' approach is identifying and understanding the roles it will play within their marketing strategy not as their marketing strategy. ... be accounted for and optimized to fit into the overall business strategy and must be viewed as a method to fulfill marketing strategy; a tool in brands' arsenal.11111111111111111

(Source: Customer Think) The key to AI’s success in a brands’ approach is identifying and understanding the roles it will play within their marketing strategy not as their marketing strategy. … be accounted for and optimized to fit into the overall business strategy and must be viewed as a method to fulfill marketing strategy; a tool in brands’ arsenal.