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Oracle plugs customer data platform into customer service

(Source: TechTarget) Don Fluckinger covers enterprise content management, CRM, marketing automation, e-commerce, customer service and enabling technologies for TechTarget.

VST Launches Virtual Testing for eCommerce Sites

(Source: MrWeb) Retail tech provider Virtual Store Trials (VST) has launched a solution called ‘E-commerce Fixture Testing’, which offers a virtual simulation of eCommerce…

Boulder, Colorado Agency The Creative Alliance has a New Resource on Customer Service KPIs

(Source: GlobeNewswire) Many customer relationship management (CRM) systems can track key customer service metrics, like: Call and email volume; CSAT (customer satisfaction); FRT (…

FullStory redefines product analytics allowing brands to act on UX

(Source: MarTech Cube) … product analytics capabilities, customers have a holistic understanding of how people are interacting with websites, digital products, and mobile apps,..

YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

(Source: Social Media Today) For example, Traffic Sources, which was available in the Reach tab, is now listed in each individual content type display. YouTube Studio content analytics…