Yahoo, Pandora Poised To Join Google, Facebook In Mobile Advertising’s $1B Club
(Source:International Business Times)Yahoo made strategic acquisitions last year that are sure to lead to even more mobile ad revenue in 2015. In July, it bought mobile analytics firm Flurry.
Newshunt Acquires Mobile Analytics Platform Company Vauntz
(Source:iamWire)India’s home grown news reader app, NewsHunt has acquired mobile analytics platform company Vauntz, for an amount which is not disclosed publicly.
Don’t Fall For These Dangerous Marketing Addictions
(Source: Business 2 Community) Quick fix marketing tactics, like fad diets which may work in the short-term, end … see any results after 5-6 weeks, it just takes time to produce a reasonable ROI.
Company Update: Accenture plc (NYSE:ACN) – Accenture and Adobe Launch Innovative, Pay-Per-Use Digital Marketing Service to Drive Greater Marketing ROI
(Source: Jutia Group) At Adobe Summit, Adobe’s annual Digital Marketing … alliance to deliver greater marketing ROI to companies through the launch of Accenture …
Vibes partners with Adobe to power mobile marketing campaign
(Source: Mobile Payments Today) For mobile teams, Adobe Marketing Cloud provides a comprehensive and integrated set of capabilities that span analytics, Web and app experience …