Accenture and Adobe Launch Innovative, Pay-Per-Use Digital Marketing Service to Drive Greater Marketing ROI
(Source: The FINANCIAL) … greater marketing ROI to companies through the launch of Accenture Customer Engagement, a cloud-based managed service that simplifies the development, …
How Much Could NBC Make By Selling Ads on YouTube For Jimmy Fallon?
(Source:Wall Street Journal (blog))CMO Today talked to the Web video analytics firm OpenSlate to help answer that … For now, NBC sees Mr. Fallon’s YouTube traffic as great marketing for the …
Adobe Brings Marketing Intelligence to Internet-of-Things Devices
(Source:GISuser.com (press release))At Adobe Summit, Adobe’s annual digital marketing conference in the U.S., Adobe … In addition, Mobile Core Services and AdobeAnalytics let marketers …
Twitter targets Chinese advertisers
(Source:AsiaOne-)The office reflects the increasing demand in China for the services that this type of social media platforms offers, said Thomas Crampton, who directs the social .
Floyd Mayweather and Manny Pacquiao slug it out on social media
(Source:CNN International)“Nowadays you have to be on social media to launch the fight and to build hype … “A boxer or a golfer or a tennis player has to use it as a commercial platform or ..