Google Inc. Investors Can’t Ignore Android’s Fatal Flaw
(Source: The Motley Fool) The problem with Google is that it wants to control the mobile world, but doesn’t … A recent Strategy Analytics report claimed that Android devices only raked in …
Adobe streamlines mobile marketing and app development
(Source: The Nation) User Acquisition: Adobe’s partnership with Fiksucombined with AdobeAnalytics gives enterprises a powerful way to acquire new mobileapp users. The platform …
Job #1 Once You Hit Initial Traction — Stop Owning Anything
(Source: Enterprise Irregulars) Sales. Engineering. Product. Marketing. Customer Success and Support. … You have to only do High ROI things. In SaaS, that means not hacking being a VP of
Personalization Proves Problematic Despite Data Investments
(Source: 1to1 Media) Marketers must close the loop on data-driven initiatives by bringing improved … altered the marketing space as related investments approach the ROI tipping …
Learn the ABCs of CMOs
(Source: CMSWire) … thinks they can do marketing). A CMO listens to these ideas, but remains a bit bullish about sticking to the created plan that will yield the ROI to meet targets.