Latest Articles

Economist Impact and SAP reveal the Link Between Business Growth and Customer Service

Increasing business growth and improving customer service are among the top goals for most businesses today. However, few businesses realize the link between that coveted growth and service excellence. Rather than dedicating valuable resources to tackling these imperatives independently, your business can maximize business growth by focusing teams across your business on customer service. Don’t […]

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How Top IT and Marketing Teams Can Move from Customer Experience to Experience Innovation

Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]

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Unlock Omnichannel Growth: Download the Exclusive Study Now

Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]

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Beyond Web Analytics

Download Beyond Web Analytics: Understanding the why behind the what of online customer behavior and see how Foglight User Experience Management can help your business better understand your customers’ online behavior and increase customer conversions.    

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Integrating Social Into Business With Social Collaboration Tools

The use of too many communication channels can actually hinder collaboration. That’s why many organizations are now moving toward a single interface for all business communications. “Enterprises realize they must improve the communication and collaboration experience but are still figuring out how social media integrates within corporate culture and business process.” This Yankee Group white […]

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7 Tools For Wide-Eyed Webinar Engagement

Wondering whether people really pay attention during your webinars? Well, if you engage them right, you’ll know they are. “With a bit of creativity and some effective tools, you can keep your audience glued to the screen and attentively listening to your dialog.” This eBook by Tom Bunzel, author of Tools of Engagement, surveys 7 […]

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