Community marketing

(Source:The Manila Times)

Early last month, the Department of Trade and Industry reported that the number of online business registrations jumped to 75.876 at end-August from 1,753 in January to March 15.

This underscores the pivot of many businesses, big and small, to the digital realm, driven by the behavior of consumers like you and me. Clearly, more people are pursuing entrepreneurship online. Of course, selling online also means you need to market online. To do that, it would be helpful to apply tried-and-tested marketing frameworks that should be useful to those thinking of running their own business online.