Salesforce Bolsters its Marketing Cloud with Predictive Decisions

(Source:Destination CRM)Salesforce has added capabilities to its Marketing Cloud with the release of Predictive Decisions, which will give marketers greater power to make use of data to …

Zoom Wireless Launches High-Speed, Reliable and Affordable Internet Access Service in Northen Uganda

(Source:Virtual-Strategy Magazine)… of Uganda,” says Moses Olweny, Zoom Wireless Sales andMarketing Manager. … EveryLayer’s cloud-based automationplatform simplifies how to design, …

Strategic Pizza Infrastructure Goes High-Tech

(Source:Wall Street Journal)Pizza Hut wants to add 100 people, including contractors, to its 160-member technology and digital staff, focusing on analytics talent andmobile developers to …

Why Website Engagement is the New

(Source:Business 2 Community)For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. This works out to approximately ..

Six tips for successfully planning an integrated marketing campaign

(Source:The Drum)… requires multi-channel media planning skills, performance tracking and data interoperation capabilities, the application of marketing automation platforms by .