SAP Looks to Move Beyond CRM in the Cloud

(Source: Talkin’ Cloud) While customer relationship management (CRM) applications lead the way in terms of establishing software-as-a-service (SaaS) as the first major class of …

Marketo Inc 18.8% Potential Upside Now Implied by RBC Capital Mkts

(Source: DirectorsTalk Interviews) The Company’s platform offers an integrated suite of applications, which includemarketing automation, sales insight, revenue analytics, marketing calendar, …

Microsoft Dynamic CRM Revamped For Cloud, Mobility

(Source: InformationWeek) This week, Microsoft announced that it would revamp its DynamicCRM suite to focus more on cloud and mobility capabilities. Cortana is also …

Act-On brings its marketing automation platform to the enterprise

(Source: ITBusiness.ca) Act-On Software is going big with its marketing automation platform for small and medium-sized businesses, launching a new version designed to meet the …

Vlocity Launches Communications Cloud Fall ’15 Release With Embedded Processes Built Specifically for Communications and Media Companies

(Source: Telecom Reseller) Designed by Communications CRM industry veterans, Vlocity Communications includes flexible APIs and interface implementations that enable plug-and-play …