7 Steps to Business Success on the Internet of Things
In this whitepaper you will learn: • What the Internet of Things is and how your business can take advantage of this new revolution • How to apply IoT technology to a real business case • A practical process for building end-to-end connected solutions • Key design decisions that you will need to make along […]
Beyond Price: Personalization and the New Face of Customer Service
Consumers have been increasingly vocal about their desire for more information to inform their purchase choices. However, they are also dissatisfied with traditional in-store service and are seeking out expert advice online—and not just from friends and family. To offer a complete and satisfying customer experience, retailers need to leverage the increasing power of online […]
Using Analytics in B2B Life-Cycle Marketing
More-empowered buyers are forcing traditional B2B marketers to become increasingly customer-centric. Consequently, B2B marketers can no longer rely on a one-size-fits-all messaging strategy to reach customers. Life-cycle marketing can help them go beyond old-school funnel marketing to develop a much more personalized, multichannel view of their buyers’ wants and needs. This free eBook offers: • […]
Mobile Customer Care: It’s More than Hype
The customer / company relationships stand in the midst of the mobile revolution. The growing consumer adoption and use of mobile devices means that customers are increasingly incorporating mobile as part of their interactions with businesses. However, are businesses ready for this change in customer behavior? This report will illustrate the business value of deploying […]
Improving Engagement with Multi-Channel Service
Best-in-Class organizations execute on a strategy that supports the multi-channel nature of customer requests. These leading organizations do not just open up their service infrastructures to accommodate new channels, but also empower their teams to deliver an effective and consistent experience regardless of the channel selected by the customer. This document will highlight the key […]