Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
Read →
Increasing business growth and improving customer service are among the top goals for most businesses today. However, few businesses realize the link between that coveted growth and service excellence. Rather than dedicating valuable resources to tackling these imperatives independently, your business can maximize business growth by focusing teams across your business on customer service. Don’t […]
Read →
Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
Read →
Ready to download and paste into the slide deck of your choice, these 40 Must-See Charts for Modern Marketers are a ready resource for the analysis and intelligence that today’s marketers need to know. You’ll find graphs, diagrams, and data across a range of disciplines from email marketing and lead management to social media and […]
Read →
Lead scoring. It’s not voodoo marketing anymore. Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales […]
Read →
Turn tire kickers into customers (and other lead nurturing cliché’s that actually work). Lead nurturing can seem overwhelming – especially with everyone yelling for it, but few understanding what it’s all about. The key to success is starting small and building a foundation. Read this helpful guide to discover common mistakes and dependable answers for […]
Read →
Make content king. So your products get the royal treatment. Who doesn’t create content? The challenge is knowing which assets are actually worth marketing to prospects and customers. Far beyond simply providing links to downloadable product data sheets, content marketing is the art of creating, curating, and distributing valuable, business-relevant information; all with the goal […]
Read →
Just how “modern” is your marketing? A recent survey of your 500 of your marketing peers revealed something startling: less than 1 in 6 felt they were fully-integrating Modern Marketing concepts. How do you compare? (If outbound campaigns are the first things on your tool list, you may end up last in the competitive race.) […]
Read →
Lead scoring. It’s not voodoo marketing anymore. Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales […]
Read →
Turn tire kickers into customers (and other lead nurturing cliché’s that actually work). Lead nurturing can seem overwhelming – especially with everyone yelling for it, but few understanding what it’s all about. The key to success is starting small and building a foundation. Read this helpful guide to discover common mistakes and dependable answers for […]
Read →
Make content king. So your products get the royal treatment. Who doesn’t create content? The challenge is knowing which assets are actually worth marketing to prospects and customers. Far beyond simply providing links to downloadable product data sheets, content marketing is the art of creating, curating, and distributing valuable, business-relevant information; all with the goal […]
Read →
Ready to download and paste into the slide deck of your choice, these 40 Must-See Charts for Modern Marketers are a ready resource for the analysis and intelligence that today’s marketers need to know. You’ll find graphs, diagrams, and data across a range of disciplines from email marketing and lead management to social media and […]
Read →