The Growth Marketers Guide to Email Metrics

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance.

In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns.

Here’s what you’ll learn in this whitepaper:
• The pivotal metrics used by email marketers, engineers and executives
• Industry-standard benchmarks for engagement, deliverability and performance
• How Iterable and SparkPost’s joint solution can meet your needs