The Data-Driven Journey: A Digital Insurer’s Path To Loyalty and Increased Profits

World-class digital insurer Aviva is the 6th largest insurance company in the world. By unifying their customer data into a single repository and employing data-driven marketing they’ve been able to understand their customer’s needs faster. Through data-driven marketing Aviva can proactively interact with customers across multiple channels, enhancing loyalty, increasing campaign ROI and meeting regulatory compliance quickly. This case study explores Aviva’s journey.