International Speedway Corporation: Creating #1 Fan Experience with Data

The International Speedway Corporation—hosting more than 100 races a year at over 14 race tracks for 4 million+ fans—uses data-driven marketing to create personalized experiences tailored to their fans.

Watch this short video to learn how International Speedway Corporation provides:
• Customer communications focused on the right message at the right time via the right channel
• A customized experience that keeps fans coming back for more
• Personalized, relevant marketing campaigns tailored to millions of individual fans