Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
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Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
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Few conversations make marketing leaders more uneasy than defending a martech budget to the CFO. Marketing talks about engagement, MQLs and brand lift. Finance talks about payback periods, cost of capital and margin. When the two sides don’t share a language, technology investments look like discretionary spending, and they’re the first line items cut when […]
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Few enterprise roles carry more pressure than sales operations leadership. You are tasked with balancing aggressive targets against the realities of shifting markets, new product launches, and constant change. In this paper we explore how connected GTM planning enables you to unify data, align strategy, and drive growth through the employment of five critical elements:• […]
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Reclaim the critical first months of the year by moving to a modern, agile go-to-market planning and revenue orchestration framework.
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Ever wondered how emails magically find their way to the inbox once you’ve hit send? Or what causes them to land in the dreaded spam folder? The short answer is email deliverability. And while it is complex—you don’t have to guess your way through it. This 4-part guide created by Litmus in partnership with Salesforce, will […]
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Content Syndication is one of the most powerful strategies for expanding your audience reach, improving brand visibility, and generating quality leads. By distributing your content on third-party platforms, you expose your content to a wider audience, which can result in increased traffic and engagement. However, to maximize the impact of your Content Syndication efforts, a well-defined strategy is essential.
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Congratulations! You’ve acquired a lead from a paid search campaign or a Content Syndication partner. What's next? Well, now comes the critical work to nurture that lead with the goal to eventually convert it into a paying customer.
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Unlock the secrets to making your customers feel truly valued with our “7 Pillars of Omnichannel Personalization” guide. This essential resource offers clear, practical advice for creating personalized marketing experiences at scale. Learn how to make your data work for you, ensuring it’s accessible across all customer touchpoints to deliver meaningful, individualized interactions. Discover how […]
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In 2024, 78% of marketers reported a boost in customer engagement since introducing AI into their campaigns.* As the technology evolves, AI’s influence in marketing will only continue to grow. Now’s your chance to get ahead of the changing landscape of AI-supported marketing. A new report, “From chaos to clarity: How AI can perfect your […]
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AI can fix some of your greatest customer service challenges. From scattered customer data to limited training resources, AI has the potential to help you close the gaps separating your business from stellar service experiences. A new report, “From gaps to greatness: Transforming customer service with AI,” reveals how AI is doing more than just […]
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Love it or hate it, the AI boom is one of the biggest things to happen to the world of commerce in years. If you aren’t convinced of the power of AI, there’s good news. A new report, “Meet your new e-commerce superpower: Step up your CX with real-world AI strategies,” is ready to help […]
Read → Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
Read →