SAP unbundles HANA Cloud services
(Source: ITWorld Canada) … software maker, SAP AG has unpacked enhancements to its mobileportfolio … to access advance engines such as planning, geo-spatial and text analytics).
Fuse Powered launches AdRally tool to help mobile publishers deal with too many ad networks (exclusive)
(Source: VentureBeat) The ad tool is an extension of Fuseboxx, a mobile-publishing platform that provides actionable analytics. One feature is Custom App Experiences, which lets a …
Newsbyte: SAP Survey Reveals Big Data-Driven Customer Insight and Real-Time Offers to Open New Revenue Opportunities for Operators
(Source: MarketWatch) “The challenge is how to apply analytics for deeper consumer insight while … “Killer Apps” for Mobile Payments The survey uncovered that the “killer apps” …
GamesAnalytics Rebrands as DeltaDNA to Improve Player Engagement
(Source: VentureBeat) Mobile analytics firm GamesAnalytics is rebranding itself as DeltaDNA as it focuses on improving using mobile metrics to personalize marketing messages for …
OpenX Goes Mobile-First With New Ad Exchange
(Source: Mobile Marketing Watch) OpenX Technologies recently unveiled Native O|X. Last week at MobileWorld … and mobile display ad creation, serving and analytics platform provider Celtra.