IBM battles Ebola outbreak with data analytics
(Source: Inquirer) IBM said it is currently looking to extend the work to analyse mobilephone signal data in order to monitor and track population movement, enabling scientists to …
Yahoo generated $200M in mobile ad revenue in Q3, aims for growth
(Source: Fierce Wireless) Yahoo is starting to generate money from its mobile business after years of lagging … The company purchased mobile applicationanalytics firm Flurry earlier this …
Twitter Introduces App Platform Fabric In Bid For More Mobile Dollars, Data
(Source: AdAge.com) The platform weaves the technology of two companies Twitter acquired in 2013 — Crashlytics, an app analytics firm, and MoPub, a mobile-ad exchange — with a …
IBM provides analytics for AirStrip’s mobile monitoring solution
(Source: Infotech Lead) IBM will provide streaming analytics technology to AirStrip’smobile monitoring solution to use data from data sources in real time to help clinicians predict …
CMOs More Accountable In Proving ROI, Yet Lack Resources To Execute
(Source: Adage) A new study by Leapfrog Marketing Institute finds that althoughmarketers have … they are under more pressure to deliver measurable ROI with those budgets.