Teradata buys Appoxee to strengthen mobile marketing capabilities

(source:Business Cloud News) Big data analytics specialist Teradata has acquired Appoxee, a Tel Aviv-based mobile marketing and engagement SaaS provider. Teradata said the move will …

IBM Introduces Mobile-Centric Z13 Mainframe

(source:CRN-) “Our clients have expressed a growing interest in tackling more complex workloads — from cloud, analytics, mobile, security and social.” IBM’s z13 mainframes …

Research and Markets: Global Big Data and Analytics Market in …telecom industry 2014 2018 with accenture cisco system informatica & SAS institute Dominating

(Source:SYS-CON Media (press release))Organizations are concerned about ROI when they decide on employing big data … Senior Vice President and Head of Marketing & Sales at In Mind Computing, …

Tackling the Unstructured Data in Big Data

(Source:IT Business Edge (blog))What’s the ROI for Big Data? The problem with … Godika is the chief strategy & marketing officer and Industry Group head at Happiest Minds. I admit this gave .

The case of content marketing spends and measurable ROI

(Source:exchange4media.com-)Most powerful and influential content marketing platforms are used to channelize native advertising campaigns at present. However, many market reports …