SAP revamps Business Suite with new UI, HANA analytics
(Source:ZDNet)NEW YORK—SAP on Tuesday rolled out its flagship Business Suite, which received an overhaul that included a new user interface,mobile hooks and HANA ..
User Experience Predictions In 2015
(Source:Business 2 Community)This year it’s time to raise the game in content marketing. … commerce platform, to gain enhanced data on consumer behavior, location, conversion, and ROI.’.
How Multi-Location Call Tracking Boosts Your Marketing ROI
(source:Business 2 Community)It is possible. Multi-location call tracking technology exists that can help you boost your marketing ROI – or the marketing ROI of your clients – by ensuring callers ..
CMO Today: Super Bowl Gets Really Heavy
(Source:Wall Street Journal (blog))Here’s your morning roundup of the biggest marketing, advertising and media … According to the analytics company iSpot.tv, Facebook had nabbed about 35% …
Millward Brown Survey Shows Strategies of Successful Marketers in 2015
(Source:PR Newswire (press release)) agoOther areas of focus for 2015 include personalization of online content and marketing, mobile-specific apps and ads, and socialmarketing and analytics.