5 reasons to turn to Spark for big data analytics

(Source:InfoWorld)Spark provides a framework for advanced analytics right out of the box. … InfoWorld does not accept marketing collateral for publication and reserves the right to …

Are CMOs wasting money on faulty marketing analytics?

(Source:VentureBeat)Chief marketers today know merely dipping a toe into the data technology pool is no longer sufficient. But in a digital era where it’s clear analytics are key, why …

Call to engage social media platforms to encourage use of Arabic language among youth

(Source:Zawya) (registration)Social media offers significant opportunities to encourage the use of Arabic language among the youth of the region, said H.E. Jamal Bin Huwaireb, Managing …

Insidesales.Com Partners with Microsoft Dynamics to Offer Predictive Analytics

(Source:MarTech Advisor)Dave Elkington, CEO and founder of InsideSales.com was quoted in the same release as saying, “Using predictive analytics has helped many of our customers …

The Debrief proves why large businesses should think like entrepreneurs

(Source:The Guardian)The launch of the Debrief meant Bauer Media had to work like a startup. … Realtime analytics are crucial: seeding of social content is paired with best-in-class …