Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
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Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
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Increasing business growth and improving customer service are among the top goals for most businesses today. However, few businesses realize the link between that coveted growth and service excellence. Rather than dedicating valuable resources to tackling these imperatives independently, your business can maximize business growth by focusing teams across your business on customer service. Don’t […]
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In what industry experts call the “Now Economy,” your marketing stack should be as innovative and agile as your organization in order to grab consumer attention, respond to their needs in real time and win their long-term loyalty. Download the content to learn the benefits of switching to a modern growth marketing platform, as well […]
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To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable experiences. The challenge ahead: Digital business pros must now react in real time to their […]
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The readiness assessment determines the current state of your marketing organization, as well as actionable next steps on the journey to omni-channel marketing. Download the guide and you’ll find: 1. How to dramatically improve your marketing relevance across channels 2. How to evaluate your customer segmentation, message personalization and team alignment 3. What actions you […]
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Iterable provides an omni-channel marketing technology platform that improves customer engagement and scales effectively. Download the report to learn the benefits of adopting a growth marketing platform like Iterable over three years: • $41 million additional sales revenue • 26 million increase in total message sends • $7.9 million increased reoccurring sales due to higher […]
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Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here’s what you’ll learn in this whitepaper: • The pivotal metrics used by email marketers, engineers and […]
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Improving the Inbox and Beyond with Personalization Get the Growth Marketer’s Playbook to learn how to master personalized 1:1 email and leverage these insights across all channels to power a unified omni-channel experience. Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we […]
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