Aberdeen: CX Agility for B2B Companies

The digitization of B2B buying and selling continues to accelerate across industries, and for good reason. But, to make the pivot to sustainable digital-first business models, it’s imperative that B2B brands be able to continuously respond to unstable market conditions. In this report, you’ll learn why – for this reason – CX agility should be a top priority for B2B leaders, the primary challenges presented by today’s digitally empowered buyers, and the key benefits companies can expect by overcoming those challenges to achieve true CX agility.