New Google Analytics Brings in Customer-centric Measurement, YouTube Conversions Reports and Much More

(Source:MARTECHSERIES)The world’s most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would help millions of Google Marketing Cloud users who use Google Analytics to track, analyze and plan their content marketing and mobile marketing strategies. By enabling superior customer behavior analysis and creating suitable customer experiences across all platforms, Google is transforming businesses, as a majority of large and small scale commerce groups now move their operations online, leveraging Google’s marketing channels, including G-suite(which is now Google Workspace, Google Analytics, Maps and YouTube – the world’s largest video library).

Google Analytics 4 can now be linked with your existing properties, delivering a poignant and more intelligent foundation for all your Web+App properties. It has machine learning at its core to automatically surface helpful insights for website marketing. It not only gives you a complete understanding of your customers across devices and platforms but also guards your data with better privacy. With the industry slowly but surely moving to a dedicated First-Party Data economy, cutting down on cookies and third-party identifiers, the new Google Analytics 4 is the future of conversion metrics built contextually for every marketing team.