As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful!
Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and […]
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An Overview of the State of ABM
In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. This ebook examines the results from that survey, giving you a glimpse into the current state of ABM.
We've broken out the survey results into the following sections:
• How organizations are using ABM as a strategy
• How organizations are building ABM teams
• How organizations are measuring ABM
• The challenges most organizations are facing regarding ABM
Along with showing the results, we’ve included our interpretation of the data to help you draw insights and apply them as you continue down your ABM journey.
The future of B2B marketing is here. Your success will depend on your willingness to embrace it with open arms, and we’re here to help you along the journey.
Read to find out how you compare to other organizations!
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An Overview of the State of ABM In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. This ebook examines the results from that survey, giving you a glimpse into the current state of ABM. We’ve broken out the survey results into the following sections: • […]
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Read the new report today!
Looking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 to learn why Engagio was named a Strong Performer based on its optimized sales and marketing alignment capabilities as well as the breadth and depth of its analytics and assessment features.
Read to discover:
• The 14 ABM providers that matter the most and how they stack up
• How to select the right technology partner for your ABM needs
• The Forrester ABM platform evaluation criteria used
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Read the new report today! Looking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 to learn why Engagio was named a Strong Performer based on its optimized sales and marketing alignment capabilities as well as the breadth and depth of its analytics and assessment features. Read to discover: […]
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Whether you’re a creative professional, an aesthetically minded consumer, or an aspiring artist—we’re all influenced by the world around us. Keeping up with trends not only keeps you relevant, but also opens the door to participate in a conversation bigger than ourselves. Brenda Milis, principal, Creative Services and Visual Trends for Adobe Stock, explains “For artists and brands alike, trends are a critical tool. They’re a look at where we are as a culture, and as a world, so you can really understand what makes an image resonate.”
View the trends that will move us in 2018.
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Whether you’re a creative professional, an aesthetically minded consumer, or an aspiring artist—we’re all influenced by the world around us. Keeping up with trends not only keeps you relevant, but also opens the door to participate in a conversation bigger than ourselves. Brenda Milis, principal, Creative Services and Visual Trends for Adobe Stock, explains “For […]
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As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand.
Ideally, your team would concept and shoot every asset to perfectly merge imagery and message for every deliverable. But business deadlines and budgets don’t always allow time for careful creativity—and 62 percent of creative marketers say creating original imagery requires time and effort their team can’t afford.
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As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your […]
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