From Cliché to Mission Critical: How Stock Photography is Evolving in Beauty, Breadth, and Efficiency

Stock photos get a bad rap sometimes. We’ve all seen images of women inexplicably smiling at their forkfuls of salad, or an unnaturally giddy customer service representative standing by. “Some stock photography just looks like stock photography,” says May Curry, a graphic design veteran with almost 20 years of experience. But stock photography has always […]

Beyond 1,000 Words: The Importance of Visuals in an Effective Content Marketing Strategy

First impressions matter. In fact, research shows that people form a first impression in 50 milliseconds.1 As many as 81 percent of people only skim the content they consume online—and read only 20 to 28 percent of words on each visit. With more and more competition for our increasingly short attention spans, it’s no wonder […]

Put Time Back On you Side: How Adobe Stock Can Jumpstart Your Creative Process

Today’s customers expect personal experiences no matter where they are, on every device. For you, this means creating new content that’s specific to every product, for every customer segment, every screen size, and every step of the customer journey. Demand is at a larger scale than ever before.

Social Media Advertising

Advertising on social media platforms has changed tremendously. Recent updates to many social networks’ algorithms give users a better experience—one with less promotional content and more relevant content that they want to see. This means that, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by […]

Leveraging Psychology in Digital Marketing

Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycle. They do this by analyzing buyer behaviors and working to get into the mind of their target audience. Kath Pay, Marketing Director at cloud.IQ, clearly illustrates the strong intersection between modern marketing and psychology. […]