Checklist: How to Evaluate a B2B Contact Data Provider  

What started as a vendor landscape that primarily offered contact information of B2B professionals has evolved to provide sales teams with end-to-end prospecting solutions. Today, leading B2B data providers help companies maximize their sales department’s productivity and effectiveness through tools and information that help identify, connect, and engage qualified prospects.

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What started as a vendor landscape that primarily offered contact information of B2B professionals has evolved to provide sales teams with end-to-end prospecting solutions. Today, leading B2B data providers help companies maximize their sales department’s productivity and effectiveness through tools and information that help identify, connect, and engage qualified prospects.

5 Essential Features of a Prospecting Solution  

As organizations chase new revenue targets in 2018, B2B sales leaders must examine prospecting solutions that proactively help reps identify, connect with, engage, and close qualified buyers faster.

Using ZoomInfo’s field surveys and exclusive research, third-party industry studies, and analyst briefs, this report aims to help B2B sales leaders understand:
• How prospecting solutions help maximize sales productivity
• 5 must-have features to consider while assessing the vendor landscape
• How to choose the right prospecting solution for your sales team

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As organizations chase new revenue targets in 2018, B2B sales leaders must examine prospecting solutions that proactively help reps identify, connect with, engage, and close qualified buyers faster. Using ZoomInfo’s field surveys and exclusive research, third-party industry studies, and analyst briefs, this report aims to help B2B sales leaders understand: • How prospecting solutions help […]

The Clear and Complete Guide to ABM Analytics

Today's B2B marketers must be able to prove business impact qualitatively, but it's tough with complex deals and long sales cycles. Until now!

Download the comprehensive, 158-page Clear and Complete Guide to ABM Analytics for worksheets, checklists, examples, expert interviews, and other resources to help you implement ABM analytics today.

Read to discover:
• Why ABM is important for B2B marketers and how ABM analytics differ
• The most important metrics that you must track in B2B marketing
• 5 steps to build an ABM analytics foundation
• Why account journeys are better than lead funnels for ABM
• The pros and cons of 7 attribution models for B2B marketing

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Today’s B2B marketers must be able to prove business impact qualitatively, but it’s tough with complex deals and long sales cycles. Until now! Download the comprehensive, 158-page Clear and Complete Guide to ABM Analytics for worksheets, checklists, examples, expert interviews, and other resources to help you implement ABM analytics today. Read to discover: • Why […]

United Airlines Hands Global Media Duties to Dentsu in Another Tough Turn for WPP

(Source: Adweek) According to Greg Paull, co-founder and principal of R3, Wunderman was retained for production and CRM work. Paull placed United's annual media spend in ...11111111111111111

(Source: Adweek) According to Greg Paull, co-founder and principal of R3, Wunderman was retained for production and CRM work. Paull placed United’s annual media spend in …

Engage to Win Workbook

In the Engagement Economy, it is our responsibility to engage our customers, not market to them. We must engage them early, engage them everywhere, and do so in meaningful ways at all times. But it’s your choice. You can choose to engage, choose to demonstrate that you understand the values of your customers, and choose to let them know you want them as a customer, or take the easy way out, and risk becoming irrelevant.

Download this workbook to:

- Examine how your marketing stands up in the Engagement Economy
- Learn the nine commandments of the Engagement Economy
- Map an engagement plan for your organization

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In the Engagement Economy, it is our responsibility to engage our customers, not market to them. We must engage them early, engage them everywhere, and do so in meaningful ways at all times. But it’s your choice. You can choose to engage, choose to demonstrate that you understand the values of your customers, and choose […]