Is your legacy platform holding back your enterprise? Perhaps outdated or complex functionality makes the simplest work flows cumbersome to create and edit. Maybe your marketing team needs to rely heavily on technical users to get campaigns or even a simple email out the door. Or, it may simply come down to the quality of support you receive from your marketing technology partner.
The fact is, marketers have no time to lose, so if you don’t have time-saving capabilities that come along with ease-of-use, ability to master complexity without the need for technical support or a partner who is in tune with your product needs and the market today you’re in real danger of falling behind your peers and the time to migrate is now.
Download this ebook to learn exactly how to:
• Justify your migration with financial proof
• Discover your exact productivity gains with a self-guided worksheet
• Execute a seamless migration using a 3-step plan customized for your project timeline
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Is your legacy platform holding back your enterprise? Perhaps outdated or complex functionality makes the simplest work flows cumbersome to create and edit. Maybe your marketing team needs to rely heavily on technical users to get campaigns or even a simple email out the door. Or, it may simply come down to the quality of […]
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The Engagement Economy has introduced a new paradigm for marketers: you’re competing for an increasingly finite supply of audience attention as your prospects and customers are bombarded with marketing messages across new channels and digital media. The only way forward is laser-focus on personalization in each conversation with your audience. The formula for doing this is simple: Listen, Learn, Engage.
By downloading this guide and working through the exercises inside, you can uncover all your organization’s listening opportunities, identify what is needed to establish a useful learning infrastructure, and put in place a foundation to engage effectively at scale.
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The Engagement Economy has introduced a new paradigm for marketers: you’re competing for an increasingly finite supply of audience attention as your prospects and customers are bombarded with marketing messages across new channels and digital media. The only way forward is laser-focus on personalization in each conversation with your audience. The formula for doing this […]
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The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. The State of Engagement offers insights on engagement from over 2,000 global consumers and marketers.
Download The State of Engagement to explore how:
• Consumers feel marketers are faring in making them feel wanted, understood, and connected to their brands
• Marketers and their organizations are engaging their consumers, employees, and partners
• Marketers can address the gaps between their activities and consumer perception
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The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. […]
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It’s probably not a surprise that our contributors have all identified technologies and solutions that enable more intelligent ways to serve customers. Artificial intelligence, machine learning, robotic process automation, and a renewed role for CRM are the big trends this year.
It seems that converging technological advancements have brought us to a point where we are poised for a tremendous cycle of innovation. Big Data, analytics, natural language processing, and other fundamental building blocks are ready to support the AI tools that will accelerate the digital transformation of sales, marketing, and especially customer service.
Our January Megatrends installment always provides an interesting measure of the zeitgeist among thought leaders, solution providers, end users, and media coverage, but this year all indications point to 2019 bringing an explosion in the practical applications of smart, self-learning technologies.
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It’s probably not a surprise that our contributors have all identified technologies and solutions that enable more intelligent ways to serve customers. Artificial intelligence, machine learning, robotic process automation, and a renewed role for CRM are the big trends this year. It seems that converging technological advancements have brought us to a point where we […]
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Fact: The average sales rep still makes 52 calls a day.
Make the best of your cold calls with 3 new strategies that work.
Contrary to popular rhetoric, cold calling is still a thing. So let’s make the best of ‘em by
adding some much-needed heat to your cold calls using 3 proven hacks that work.
Check out this new, quick read and feel:
• Confident about the prospects you’re calling
• Prepared to sell using (seriously) valuable and new information
• Ready to keep the conversation going to prevent the sale from going dark
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Fact: The average sales rep still makes 52 calls a day. Make the best of your cold calls with 3 new strategies that work. Contrary to popular rhetoric, cold calling is still a thing. So let’s make the best of ‘em by adding some much-needed heat to your cold calls using 3 proven hacks that […]
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