B2B Marketers Fine Tune Cross-Channel Strategies To Streamline Self-Directed Journeys

(Source: Demand Gen Report) … + Bronto, Wall continued. “In our case, every single person in our marketing department — whether you’re a content creator, a designer, on the demand gen team or an event logistics — every single one of them is in our CRM system. Almost all of them are in our marketing automation system. They’re all looking at data.” …