Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
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Increasing business growth and improving customer service are among the top goals for most businesses today. However, few businesses realize the link between that coveted growth and service excellence. Rather than dedicating valuable resources to tackling these imperatives independently, your business can maximize business growth by focusing teams across your business on customer service. Don’t […]
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Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
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As the demand for video content continues to grow, creative teams are faced with increasing project requests and tighter timelines. Traditional production tools and processes can make it difficult to support demand while delivering high-impact video content for your business. Read Modernize Your Video Production Process with Frame.io to learn how a centralized video platform […]
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Balance your administrative requirements while supporting creative production needs with a secure, scalable platform. Read Support Your Team’s Video Content Velocity, Security, and Scale with Frame.io to learn more. In this solution brief, you’ll discover how Frame.io’s video collaboration platform helps production teams:• Communicate efficiently throughout a project’s lifecycle• Maintain security and access controls• Work […]
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Video is a powerful medium for businesses to reach consumers, but scaling production to meet demand can be difficult using traditional technology and workflows. With cloud-based collaboration tools, video teams can get more work done faster, without sacrificing creativity. Read Accelerate Video Production to Drive Business Impact with Frame.io to learn how:• Cloud-based collaboration can […]
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Whether you’re a creative professional, an aesthetically minded consumer, or an aspiring artist—we’re all influenced by the world around us. Keeping up with trends not only keeps you relevant, but also opens the door to participate in a conversation bigger than ourselves. Brenda Milis, principal, Creative Services and Visual Trends for Adobe Stock, explains “For […]
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As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your […]
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Stock photos get a bad rap sometimes. We’ve all seen images of women inexplicably smiling at their forkfuls of salad, or an unnaturally giddy customer service representative standing by. “Some stock photography just looks like stock photography,” says May Curry, a graphic design veteran with almost 20 years of experience. But stock photography has always […]
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Today’s customers expect personal experiences no matter where they are, on every device. For you, this means creating new content that’s specific to every product, for every customer segment, every screen size, and every step of the customer journey. Demand is at a larger scale than ever before.
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Stock libraries and the artists who contribute to them have evolved. That means the way you think about imagery can evolve, too. Read From Cliché to Mission Critical to find out how: • The perception of stock imagery has changed • Stock libraries have evolved to deliver higher quality images • Top designers work with […]
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The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: • Spend less time on processes […]
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First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide Beyond 1000 Words to learn: • Why the imagery you choose should be as strategic as the written message behind it • How to use imagery to enhance the impact of […]
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