7 characteristics of great marketing content

Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. So how do you craft great marketing content that gets results? While there’s no cookie-cutter methodology, there are specific characteristics that most, if not all, successful marketing content shares. This guide gives you the top seven characteristics, and discusses best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.