6 Steps to Successful Lead Nurturing

Up to 80% of ‘bad’ leads will buy from someone within 24 months. Learn how lead nurturing helps you win, and the 6 steps to getting it right. In this guide, we’ll tell you what it takes to get your program up and running, explain how to refine and expand your program, and discuss how lead nurturing can foster a tight relationship between marketing and sales teams.

What’s Covered:
· Fundamentals of lead nurturing
· Designing a basic lead nurturing program
· Refining and expanding your program
· Measuring progress
· Using lead nurturing to drive marketing and sales alignment

Download this whitepaper to read more.