Why More Companies Need To Focus On Holistic CX Rather Than Tactical CX

(Source: Forbes) The best CMOs and marketers today are thinking more broadly about customer experience and not just content or interaction design. ... As an incoming CMO, you look at the short tenure in the role today and you know from an ROI perspective — things like developing the brand or developing a holistic customer experience ...11111111111111111

(Source: Forbes) The best CMOs and marketers today are thinking more broadly about customer experience and not just content or interaction design. … As an incoming CMO, you look at the short tenure in the role today and you know from an ROI perspective — things like developing the brand or developing a holistic customer experience …