Using Public Relations to Influence Your Audience’s Perceptions

(Source:business2community) This is called public relations (PR), where the media is used as a gatekeeper for releasing a story to the wider public.

However, over the past 20 years or so in the age of the internet and social media, the average business or individual now has access to PR without needing a connection in the media or a big budget to pay a PR company to gain exposure.