It’s all about the data – How eCommerce data drive digital transformation post COVID


COVID-19 has taken a toll on education, the economy, and the way people live. However, it has been a boon to eCommerce. Even before the pandemic began, more businesses were expanding their online presence, and COVID-19 kicked that trend into high gear.

The boost has been comparable to holiday season increases in eCommerce traffic. Global traffic on eCommerce platforms was at 22 billion visits in June 2020 compared to 16.7 billion in January 2020, according to Statista. In April 2020, year over year growth in eCommerce was 129% in the USA and Canada, according to Forbes.