How Top IT and Marketing Teams Can Move from Customer Experience to Experience Innovation
Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
Economist Impact and SAP reveal the Link Between Business Growth and Customer Service
Increasing business growth and improving customer service are among the top goals for most businesses today. However, few businesses realize the link between that coveted growth and service excellence. Rather than dedicating valuable resources to tackling these imperatives independently, your business can maximize business growth by focusing teams across your business on customer service. Don’t […]
Economist Impact and SAP Reveal The Link Between Commerce Growth and Technology
Business leaders know there’s an imperative to get their technology stacks in order. But as new technologies emerge and data landscapes become more complex, the reasons for digital transformation become less clear. A new report from Economist Impact, sponsored by SAP, brings back into focus one of the most important reasons for rethinking your technology […]
The Email Personalization Handbook: Tips, Tools, and Examples
This handbook is here to help marketers harness the potential of email personalization to craft memorable brand experiences. You’ll learn about the landscape of email personalization, accompanied by what it has to offer and examples from leading brands like Ted Baker, Kate Spade, and more. Here’s what you can expect in this four-part handbook:• Why […]
How to Improve Email Deliverability and Optimize Each Send
Ever wondered how emails magically find their way to the inbox once you’ve hit send? Or what causes them to land in the dreaded spam folder? The short answer is email deliverability. And while it is complex—you don’t have to guess your way through it. This 4-part guide created by Litmus in partnership with Salesforce, will […]