The Truth About Customer Experience
This article from the Harvard Business Review shows how organizations that are able to skillfully manage the entire customer journey, versus just the typically emphasized touchpoints, reap enormous benefits. These benefits include enhanced customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction. To realize these benefits, companies need to embed customer journeys into their […]
The Next Level In Sponsorship: Integrating Social
Sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, you’re bringing brand partners all-new ways to engage with audiences and gain valuable exposure. You’re also creating more inventory and new revenue streams for your owned properties. Welcome to the Next Level in Sponsorship […]
What Exactly Is RTM And What Does It Mean To Your Brand?
You’ve surely heard about Oreo’s big blackout Tweet during the Super Bowl. And probably Arby’s post about Pharrell’s hat at the GRAMMY Awards. This type of engagement is called real-time marketing (RTM) — and it really, really works. We’re here to explain what RTM is and how it can help your brand be more relevant […]
The 2014 State Of Enterprise Social Marketing Report
Key Strategies, Tactics and Business Value of Social Marketing at Big Brands Marketing on social media is now imperative for companies seeking to stay relevant to consumers and potential customers. But little research has been conducted to learn how the most profitable brands and companies approach, execute, and measure social marketing. In Q1 2014, Spredfast […]
eBook | Social Media Monitoring: The New Frontier Of Customer Service
A growing number of shoppers are using social media sites to complain about products and service, but more than half of companies and brands are operating without strategies in place to deal with unhappy customers. Monitoring and managing social media can make or break a retailer’s customer relationships. Social media is the new frontier of […]