The Social Hunger: Why Your Audience Feasts On Social Integration
How do we know? We went right to the source: your audience. We asked hundreds of people about their attitudes, opinions, and beliefs when it comes to brands integrating social media into their marketing efforts. The results were astounding!
How To Converge Media: 3 Steps To Bring Together Paid, Owned And Earned
In a series of three steps, How to Converge Media reveals the importance of converging paid, owned, and earned media into your marketing strategy. Citing multiple case studies on brands such as Patagonia, Victoria’s Secret, and The Big Ten Network, this whitepaper answers the vital question that any marketer should be considering – “What is […]
At The Speed Of Life: Fortune 500 CMOs Share Their Priorities And Challenges For 2014
We partnered with The CMO Club to survey over 200 Fortune 500 CMOs from around the country. They were asked questions about their biggest priorities, their challenges for 2014, and the best ways to engage their audiences. What we found is sure to get the gears in your head turnin’.
Effective Mobile Engagement
This report, based on the survey results with nearly six thousand respondents across ten countries, sheds light on mobile engagement, including its current state, channels in use, which industries consumers are engaging with, and how well they are doing. Additionally, it evaluates engagements for technical support vs. shopping, expectations of what makes a mobile engagement […]
Get To Know Your Customers: Using Data-Driven Marketing to Create the Best Cross-Channel Experience
Sir Francis Bacon said it best: “Knowledge is power.” And for marketers, there is no knowledge more powerful than knowing your customers. Understanding your customers’ preferences, browsing habits, and purchase history – across both online and offline channels – means you’re equipped to offer the most relevant, most meaningful customer experience. Engaging your customers when, […]