B2B PAYMENTS Alt Lending, Cybersecurity, Logistics Lead In $205 Million Week For B2B Funding

(Source: PYMNTS.com) The two firms said they are linking account-based marketing (ABM) with smart data and predictive analytics, which in turn can foster strong levels of engagement with those same accounts. In terms of mechanics, Cup of Data says its marketing science API integrates with firms' CRM tools, with an eye on spotting what are ...11111111111111111

(Source: PYMNTS.com) The two firms said they are linking account-based marketing (ABM) with smart data and predictive analytics, which in turn can foster strong levels of engagement with those same accounts. In terms of mechanics, Cup of Data says its marketing science API integrates with firms’ CRM tools, with an eye on spotting what are …