Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
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Increasing business growth and improving customer service are among the top goals for most businesses today. However, few businesses realize the link between that coveted growth and service excellence. Rather than dedicating valuable resources to tackling these imperatives independently, your business can maximize business growth by focusing teams across your business on customer service. Don’t […]
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Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
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Seventy percent of Americans are seriously concerned about identity theft. More than two thirds of online shoppers don’t complete their purchase because of price. In the world of e-commerce, you need a targeted marketing strategy to ensure you’re offering customers the reassurance and guarantees they need to browse and buy confidently. Symantec’s Norton Shopping Guarantee […]
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Online shopping can be fraught with peril – that’s where Norton can help save the day. Norton Shopping Guarantee is the right tool to help convert online shoppers into repeat buyers. In fact, when implemented, Norton Shopping Guarantee helps businesses increase conversions by an average of 6%*. Plus, our 20x ROI Guaranteed Pricing ensures you’ll […]
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Online Commerce and the Consumer Confidence Issue There are more perceived risks when shopping online–from information security to pricing and service –all of which degrades consumer confidence. If a visitor does not trust your website the sale will be lost. There are more perceived risks when shopping online–from information security to pricing and service –all […]
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These resources have offered unparalleled sources of data with which to identify, analyse, and provide informed commentary on emerging trends in attacks, malicious code activity, phishing, and spam. Symantec’s Website Security Solutions have distilled this information down to focus specifically on the threats that are targeting online business and websites. Join Symantec’s team of as […]
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Your website is your shop front, your brand on display and an essential sales and marketing tool. You spent a lot of money building it and attracting visitors. It is business critical: it would be a disaster if that shop front were smashed, your reputation was tarnished and visitors stopped coming. This is why website […]
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Whether you are an individual or a company, you should approach online security in the same way that you would approach physical security for your home or business. Not only does it make you feel safer but it also protects people who visit your home, place of business or Web site. It is important to […]
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Download The Shortcut Guide to Protecting Against Web Application Threats Using SSL to learn how SSL encryption can protect server to server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.
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“The Shortcut Guide to Business Security Measures Using SSL” examines current information security threats to business and describes techniques for developing a security management strategy that leverages established best practices. Designed for IT professionals and business managers, this guide provides an overview of security threats, their impact on businesses, and, perhaps most importantly, practices and […]
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SSL certificates are the industry standard for authentication and security on the Internet. Depending on how you plan to use SSL certificates, multi-use certificates can provide even greater flexibility than traditional certificates . Multi-use certificates protect multiple Fully Qualified Domain Names (FQDNs) and subdomains, lowering your administrative costs and simplifying certificate installation, management, and deployment […]
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Download Spoofing Server-Server Communication: How You Can Prevent It by Larry Seltzer – a MUST read for CIOs, CSOs, Network/System Administrators and Compliance Officers. It discusses new advances in attacks that exploit weaknesses of generic SSL to compromise server-server communication.
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