Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
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Increasing business growth and improving customer service are among the top goals for most businesses today. However, few businesses realize the link between that coveted growth and service excellence. Rather than dedicating valuable resources to tackling these imperatives independently, your business can maximize business growth by focusing teams across your business on customer service. Don’t […]
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Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
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Do you appear in local search results? A strong local SEO strategy will help you appear at the top of local search results and win more customers. Our local SEO guide explains how to climb these rankings. You’ll also learn:• What local SEO is• The different types of local search results• The impact high local […]
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Localized marketing improves business metrics for Property Management Companies. This is true across local search, social, and reputation. However, proving the ROI of localized marketing across 100s or 1000s of locations is easier said than done. Program complexity and a lack of reporting or tracking capabilities can make ROI difficult to measure. How can you […]
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Forty-six percent of all Google searches are linked to something local. When a consumer searches for your business, your local listing often appears within the search results. Scaling listing management across all of your locations effectively without hiring a large team requires a tool, but how can you make sure that you are purchasing the […]
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Localized social content is a key way to increase social engagement. In fact, localized content receives 12x the engagement rate of more general or “non-localized content.” Check out our latest Localized Social Content Guide for Financial Services Companies and discover:• Best social compliance practices for your organization• How to utilize local sponsors and user-generated content […]
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As a manufacturer selling through independent retailers, you face the unique challenge where you must remain top of mind with both your target consumers and your dealer network. Accomplishing this at scale is difficult, but it doesn’t need to be. SOCi is here to help! Check out our latest Localized Social Content Guide and discover […]
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Measuring digital marketing performance across hundreds of locations and multiple platforms can be complex. The 2022 Localized Marketing Benchmark Report analyzes 100 metrics related to search, social, and reputation factors to provide a clear picture of the priorities in localized digital marketing today. After reading the report, you’ll be able to: compare your performance on […]
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With more than 1.3 billion people on Facebook Messenger, local search on the rise, and 64 percent of people preferring messaging over emails or phone calls, chatbots have become an essential marketing and communication channel. Additional research reveals that 53 percent of consumers say they are more likely to shop with a business they can […]
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Consumer habits have shifted as a result of COVID-19. While the shift to digital was already taking place, COVID-19 expedited it. And this digital-first world has fundamentally changed consumers’ shopping habits. Rather than making an intent-based decision to go shopping, discovering new products and services is now integrated into daily life. You must account for […]
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The Multi-Location Marketer’s Guide to Online Reputation Management is a set of recommendations for multilocation marketers who want to take charge of their brand reputation at the local level, but may be challenged in finding the resources or know-how to do so effectively. Many brands receive hundreds of new reviews every week across multiple sites […]
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