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How Top IT and Marketing Teams Can Move from Customer Experience to Experience Innovation

Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]

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Unlock Omnichannel Growth: Download the Exclusive Study Now

Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]

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Economist Impact and SAP reveal the Link Between Business Growth and Customer Service

Increasing business growth and improving customer service are among the top goals for most businesses today. However, few businesses realize the link between that coveted growth and service excellence. Rather than dedicating valuable resources to tackling these imperatives independently, your business can maximize business growth by focusing teams across your business on customer service. Don’t […]

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Research Report: How The Major Mobility Platforms Compare In TCO And Security

In this whitepaper, Strategy Analytics present the findings of extensive research into the total cost of ownership (TCO) and security for the major mobile platforms, including Apple iOS, Google Android™, BlackBerry®, Windows Phone and Nokia Symbian. Find out about the specific challenges that companies are encountering in the face of the four Cs: Compliance, Control, […]

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Creating The Enterprise-Class Tablet Environment

Corporate tablet use is rising fast – but most tablets are designed for consumer use, not created to meet the increasingly complex security and productivity needs of enterprise employees. In this Yankee Group whitepaper, find out why creating an enterprise-class tablet environment should be at the top of the list for every security-conscious organization.  

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