Increasing business growth and improving customer service are among the top goals for most businesses today. However, few businesses realize the link between that coveted growth and service excellence. Rather than dedicating valuable resources to tackling these imperatives independently, your business can maximize business growth by focusing teams across your business on customer service. Don’t […]
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Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a […]
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Our study focused on mature firms and customer-obsessed organizations, highlighting their strategic approaches to leveraging omnichannel strategies for sustainable growth. Here are a couple takeaways:• Personalization emerges as a key driver of successful customer communications, with a strong emphasis on tailored experiences.• While third-party channels remain popular, there is an opportunity to leverage first-party data […]
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Strategic marketing and IT leaders are looking for ways to streamline marketing technology solutions, but are struggling to understand technology needs beyond basic functionality. This whitepaper by Bronto and Oracle lays out a framework to help you identify commerce marketing automation platforms that best meet your needs. Download this report to discover: • The five […]
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What you’ll learn: Does the rise of artificial intelligence (AI) and related technologies signal a sea change in commerce marketing? In a word, yes. This white paper takes a closer look at these techniques and how they can boost your marketing efforts and success. • Why certain techniques offer the greatest revenue-generation potential for commerce. […]
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What you’ll learn: From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans […]
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What you’ll learn: More than 95% of visitors leave your website without making a purchase. Many retailers are reluctant to use browse recovery emails because they think it will increase unsubscribe rates, even though research shows the tactic can boost revenue generation by up to 20%. This white paper explores how to make browse recovery […]
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Gradual shifts are beginning to emerge in the ecommerce platform landscape. Our third annual survey of commerce marketers found that concerns over website functionality have diminished, while the hunt for solutions to increase customer loyalty and personalization is becoming more critical. And the wariness over cloud-based SaaS systems has nearly evaporated. Download the full report […]
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More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn: • How flexibility […]
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We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights. What are the obstacles they’re facing, and […]
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